AUDIO: Author reveals secrets of the ‘masters of sales’

UPLAND
August 31, 2007 12:01am

Networking guru Ivan Misner says writing his latest book, “Masters of Sales,” was a lot like herding cats.

The book draws on contributions from 75 sales experts, he notes. Rounding up their thoughts and getting them into the book took a lot of time and editing.

“To me the most exciting thing is getting that combination of the ‘big names’ and the people who are out there in the real world making it happen,” Mr. Misner says.

Sales and motivation stars Harvey McKay, Zig Ziglar and Tony Robbins are among those offering their thoughts about sales success.

(Ivan Misner talks about his new book and what he learned from writing it in today’s CVBT Audio Interview. Please click on the link below to listen or to download the MP3 file to your iPod or PC.)

A central theme of the new book is what Mr. Misner says is the need for businesses to switch from traditional cold calling to make sales to building long-lasting relationships.

“Telephone terrorizing is becoming a thing of the past,” he says about the common practice.